WHAT IS SEO & HOW DOES IT WORK?
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) refers to "a structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected keywords or phrases" (Chaffey et al, 2012). This can take in the form of banner ads that may appear on top of websites or emails, keywords are also used for relevance and allows businesses to target a more specific market. It is used to improve visibility and 'attract website visitors' (Chaffey, 2020).
Here's an example;
When searching for a new 2021 diary, there are various diaries that appear first thing, making it appear more prominent rather than searching through numerous pages. Through using SEO, businesses are able to make their products or services appear on top, making it more eye catching as it is first thing that customers view. When looking for a new diary, I already came across two that I was interested in and did not have to scroll through links. This demonstrates how effective and efficient SEO can be.
So how do businesses integrate a successful SEO?
To implement a successful SEO, an approach is to incorporate the following 7 steps including:
1. GOALS: Define your goals
2. KEYWORDS: Identify keywords that best represent your offering & is relevant
3. ON PAGE SEO: get your website to "speak google"
4. CONTENT MARKETING: Create quality content for google and for humans
5. OFF PAGE SEO: Build links, leverage social media and go local
6. METRICS: Measure and learn from your results
7. LEARN: Never stop learning!
Ultimately, this is an approach that can be used to integrate Search Engine Optimisation, which can be beneficial to businesses as it will appear more prominent and is the first thing that customers see when searching for products or services before making their purchase, which is why SEO is important.
Thank you for reading this week's blog post, let me know what your thoughts are on SEO down in the comments!
what an interesting and insightful blog post! I think that SEO is very impactful because I've found myself clicking on the first few websites and ads on the top of the webpage almost all the time..
ReplyDeleteThank you !! SEO is definitely impactful, i think it brings so much more awareness and reaches more people through its visibility. And same with me, it's definitely one of the first things that grabs my attention and that i look into, especially when shopping online. What are some of the purchases that you've made from brands that have incorporated SEO?
DeleteAnother great blog post sally, i think SEO is definitely really beneficial for businesses because i find that majority of the time, i can't be bothered to scroll through all the pages, i usually just stick with the first few that are suggested. and those steps for implementing a successful SEO are great
ReplyDelete- Anna
Thanks Anna !! For sure, SEO is beneficial for businesses as by making it more likely to appear as a top result for searches of a certain key word, it can reach more people. Adding onto this, the 7 step approach for implementing a successful SEO can really help make a businesses offering appear more prominent. And I also tend to find myself focusing on the first few websites that are suggested or that are advertised, this really shows the impact of SEO! do you think you would implement SEO if you had your own business?
DeleteI think the 7 steps approach for SEO is really useful. I enjoyed reading your blog post and lets be honest, we're all ready for 2021 already hahah, great example of SEO - the diary example you included.
ReplyDeleteThank you! I agree, i think its a great way for businesses to make their offerings appear more prominent and it can target more specific people through keywords used, in which can be really beneficial for businesses as its generating more awareness, sales and overall growth. Do you think you would implement SEO if you had your own business?
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